Selling before the market changed
The owner was thinking of waiting, convinced that values in the area could keep rising.
Looking at the wider picture, however, one thing stood out: construction of a new residential complex was about to begin, more modern and well placed to attract the same buyers.
Our advice was therefore to bring the sale forward, so as not to end up competing with new homes just when the flat was on the market.
Once the new development started, supply in the area did increase. In this case, choosing the right moment mattered as much as setting the price.